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One of the best insights from Toimi’s digital transformation in brick manufacturing is how they treat complexity as raw material, not an obstacle. Instead of oversimplifying the challenges of industrial eCommerce, they embraced them and built solutions that feel natural to users. The section about transforming static catalogues into live, filterable, conversion-oriented tools really resonated with me. They even introduced animations and visuals that help customers visualize how products look in real-world projects — a subtle touch that makes a big difference in conversion. It’s an inspiring case that proves thoughtful UX can revolutionize even the most traditional markets. Check it out on toimi.pro.
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